Last month, Samsung launched the Galaxy E5 and the Galaxy E7 priced at Rs 19,300 and Rs 23,000 respectively. Just a month after its launch, the company has decided to give both the devices a price cut. Following the price cut, the Galaxy E5 is available at Rs. 17,900 and the Galaxy E7 is available at Rs. 20,900.
Both the smartphones run Android 4.4 KitKat, and feature 64-bit Qualcomm Snapdragon 410 quad-core processor, 5-megapixel front-facing camera, 16GB of internal storage as well as a microSD card slot for further expansion. The Galaxy E5 comes with a 5-inch HD Super AMOLED display, 8-megapixel rear camera, 1.5GB of RAM, and a 2,400mAh battery, while the Galaxy E7 sports a 5.5-inch HD Super AMOLED display, 13-megapixel rear camera, 2GB of RAM, and a 2,950mAh battery.
This is not the first time this year that Samsung has slashed prices of its devices. Earlier, the price of the Galaxy Alpha was slashed by more than Rs. 10,000 and the Galaxy S4 too received a price cut (now available at Rs 17,999). Samsung, which had heightened its popularity and profit by launching dozens of Android handsets, has recently seen tough competition from local Indian vendors as well as Chinese equivalents. Even though the company is beginning to realise that its current pricing strategy wouldn't work with it's competition, it still has a long way to go. The Galaxy E5 and E7, with its price cut, will still face tough competition from Lenovo Vibe X2 and Xiaomi Mi 4.