OnMobile Launches Mobile VAS in Egypt

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OnMobile Global Limited, India's leading value-added services (VAS) has entered the mobile market in Egypt by launching value added services for Vodafone Egypt’s customers.

The rollout is part of a global deal between Vodafone and OnMobile to offer services such as Ring Back Tones and M-Radio to customers in emerging markets.

Arvind Rao, CEO, Chairman & Co-founder, OnMobile said, “We are very excited about our debut in Egypt and the drastic increase in subscriber base is highly rewarding. The value addition generated by our VAS products bears testimony to our ability to innovate and our in-depth understanding of the markets we operate in. We look forward to introducing the entire gamut of our VAS portfolio in Egypt by partnering with Vodafone”.

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