OnePlus Hikes Prices of its Smartphones by 12.6% on Average Every Year: Report

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The much-awaited OnePlus 7 may cost Rs 39,500 as with every new flagship launch, OnePlus has consistently increased the price by 12.6% on an average, a study by market research firm techARC claimed on Thursday. The base variant of OnePlus 6 was launched last year at Rs 34,999. The starting price of OnePlus 7 is likely to range from Rs 37,000 to Rs 39,500, techARC added. The Chinese premium smartphone maker is scheduled to refresh its line-up with the new OnePlus 7 series on May 14 at simultaneous events in New York, London, Beijing and Bengaluru.

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"OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern," techARC Chief Analyst Faisal Kawoosa said in a statement.

"This has led the brand achieve growth in revenues as well as profitability with consumers getting a better experience at the incremental price increase," Kawoosa added.

The study analysed the flagship smartphones of four popular brands in premium categories -- Samsung, Apple, OnePlus and Google. Samsung's Galaxy S series witnessed the lowest increase in pricing at eight per cent, compared to Apple iPhone at a 20% price rise with every new addition to the flagship series.

Google's Pixel has only seen an 11.7% increase in price with new edition launches, said the study.

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