Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, announced the launch of Kirusa’s path-breaking ‘Call-n-Tweet’ service for all Tata Indicom subscribers across India (TTSL and TTML).
This unique ‘Call-n-Tweet’ service will enable Tata Indicom subscribers to update their Twitter status by posting Voice Tweets (short audio snippets) from their mobile without logging on the Internet.
The new Call-n-Tweet service is available to all TTSL and TTML subscribers across India, whatever the mobile handset model is. A subscriber can sign up for the service at callntweet.com by using his Twitter account details. Subscribers need to just dial 50007 and send a voice tweet to update their status on Twitter. A user can speak in any language. A voice tweet surpasses the limitation of 140 characters.
The subscribers pay a price of 80 paisa per minute sending a voice tweet from their Tata Indicom mobile. The Call-n-Tweet service on Tata Teleservices network leverages the superior capabilities of Voice SMS that had been sourced from Kirusa.
Commenting on the launch, Mr. Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited said, “Online social networking is completely integrated with today’s lifestyle. The need to be connected to friends and acquaintances at your own pace, is gaining momentum day by day. At last count, Twitter was attracting 190 million visitors per month and generating 65 million tweets a day. We wanted to give our subscribers an amazing option to log on to Twitter 24X7.”
He further added, “Kirusa has proved its robustness in bringing an innovative social networking service to the market. The introduction of Call-n-Tweet service on our network would give our subscribers a very convenient and personal way to tweet without logging on the internet. Voice tweets would enable them to add a personal touch to their status updates.”
Speaking on the launch, Taranjit Singh Batra, VP Sales of Kirusa said, “Access to social networking sites is the next reality check for carriers in Mobile Value Add Services. These sites are firing the imagination of young generation nowadays. To enable them to log in and leave updates is a functionality which no carrier can afford to ignore today.”