MOBILE STORE EYEING INTO MATRIX CELLULAR SERVICES

By March 8th, 2009 AT 3:51 AM

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The Essar group-owned The Mobile Store (TMS), is in talks to buy international calling card company Matrix Cellular Services (MCS), as it looks to spread its wings into a new and fast-growing business area to boost revenues .

the-mobile-store1The acquisition of Matrix,which provides country specific mobile SIM and data cards to international travellers and is a market leader in the calling card space, could enable the Mumbai-based Ruia gruop (Essar) owned TMS to use its 1,290+store network to enter an altogether new business segment.

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