mCarbon has entered into strategic technology partnership with Tata Docomo under this partnership mCarbon will provide technological support for caller ring back tone service.
mCarbon is currently live with caller ring back tone service in 4 circles Kolkata, UP East, Bihar and Rest of West Bengal.
Tata Docomo subscribers can obtain mCarbon enabled CRBT service through multiple mediums like IVR, SMS, USSD or Web or Client.
Operator can use the service as a tool to promote latest and hit songs and attract users to change its earlier ring back tone (RBT) to new one. Corporates can also tie-up with operator to play their corporate tune on their employee’s numbers.
The service will enable Tata Docomo users to play RBT based on predefined dates, that is he/she can select one song to play on Valentine’s day and another for Republic day.
mCarbon’s CRBT service is not just an application; it is an end-to-end solution. By providing service management with every deployment of CRBT, mCarbon will enable Tata Docomo to achieve a rapid return on investment as well as benefit from its extensive experience of running CRBT services across rapidly growing markets globally.