3G in India3G is double edged sword for the operators. First they paid huge to get the spectrum, secondly 3G did not take off properly among the Indian consumers. For 3G operators mistook in many terms, they didn’t anticipate the failure of 3G on the contrary to very successful 2G, they probably did not estimate the cost for network expansion and spectrum buy out as well. So after nearly 2 years of 3G from private operators debuted in India, India does not see massive uptake of 3G.

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Operators must note that recovering costs on 3G is not easy, and it will take time. All operators are offering plans at almost same tariff except MTNL which offers low-cost as well as some true Unlimited Plans with Home and Roam tariff without FUP, But MTNL is just in Mumbai and Delhi circles.  In terms of private operators no Pan-India operator makes 3G a bad business case, even for the consumers. 

Innovation can be the point for 3G growth, data plans can be tailor-made for each and every customers to attract them to use 3G. Following are some suggestions to 3G operators.

Network Expansion –  More focus on Tier II & Tier III cities

Reports are saying operators are not expanding their 3G coverage at good pace, as they fear they may not get back their investments. Operators are waiting to see 3G to take off first in metros and then to surrounding region. 

The people at tier II and III cities often get compromised broadband services. Give them the taste of wireless broadband via cheaper tariffs like night plans and weekend plans (read below).

Equitably Priced Data Plans

On 3G auction, different circles get different bidding prices, yet operators offering same tariff to all customers. Why a customer at Orissa pays the same price of a Delhi/Mumbai customer? So bring different plans for different circles, but restrict free roaming on these packs as this can lead to people using other circles’ SIM. So basically there will two kind of packs – roam free and home free packs, while home free packs will be way cheaper than roam free packs.