If you see telecom market is going through some dull moments, all are waiting for the spectrum pricing decision to be taken by EGoM. However what happens to excitement around 4G? 4G excitement is now lowered down because no second player in the market, Airtel is just sitting alone on 4G space with their costly devices and not-so-bad tariff plans. There is no definite date from Reliance Infotel about launch or preview, rather it is heard that their Jamnagar 4G trial is delayed. Another 4G player Augere is considering their plans – to leave or exit India.

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Five Moves Airtel Can Take for 4G Penetration

Only thing I find these days positive is revision of 3G tariff which is now very much affordable. Well back to 4G – Airtel seems just fails to live the 4G hype. Less than 1% of consumers are buying Airtel 4G services.

Now as Airtel is the sole player on 4G/LTE space I don’t think it is logical to cut down tariff in immediate future until another 4G player comes in. Earlier I thought that Airtel will do push 4G as an alternative to wired broadband to reach areas without broadband. But that theory does not work in a non-competitive market.

Now what Airtel can do for better 4G penetration? I checked out some of Asian operators who already in 4G/LTE business and their tariffs & strategy. Some of them are quite good from the consumers’ perspective which ultimately help to push 4G.

1. Expand 4G/LTE services to Delhi and Mumbai for first mover advantages