Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Reliance Jio has been the top telecom operator when it comes to prepaid offerings and a large portfolio of apps. With its all 4G network, attractive bundled offerings and cheap data plans, the telecom operator has attracted a lot of prepaid subscribers. However, there is one plan from Reliance Jio which hasn’t seen a lot of takers and it is the Rs 199 postpaid plan. This plan from the telco has been lost in the sea of other plans which the incumbent telcos offer and for all the right reasons. The plan fails to match up the benefits which the competing telcos are offering to their postpaid subscribers. Here is a more detailed take on this.

Reliance Jio Rs 199 Postpaid Plan: Details and Competition
Just like it is the case with Reliance Jio’s prepaid strategy, the telecom operator wanted to conquer the postpaid segment with its uber-cheap offering. As such, the telco launched the Rs 199 JioPostpaid plan for its users. In the Rs 199 postpaid plan from Reliance Jio, the users can enjoy 25GB data, free unlimited calling, 100SMS per day and complimentary subscription to Reliance Jio’s host of applications. After the exhaustion of the said 25GB limit in a month, the subscribers will be charged at Rs 20 per GB. Apart from the Rs 199 postpaid plan, Reliance Jio offers no other postpaid plan.
Now onto the part to discuss how well the JioPostpaid plan fares against the postpaid plans of other telecom operators. Now, when the JioPostpaid plan was first launched it was considered as a game changer in the industry, the rates which Reliance Jio was offering were impressive as compared to other telecom operators. However, it has been time since Reliance Jio launched its postpaid offer, and the market has adjusted. The incumbent telcos have drastically revamped their postpaid portfolios to make their plans more attractive, and they have bundled these plans with more and more freebies.