Trai Tariff Regime Acted as Backbone for Subscriber Base Growth and ARPU to DTH Operators

Follow Us

While there were a lot of sceptics surrounding the implementation of the new Trai tariff regime which went to effect on March 31, 2019, there was also a little talk about positive long term effects of this implementation. Now that the DTH and broadcasting industry is nearing full integration with the Trai regulatory framework, we are slowly getting to see the positive ripples of the new Trai tariff regime. The new data about the DTH industry also supports the claim as the Trai data highlights growth of 2.8% in the first quarter of 2019 and a total DTH subscriber count holding up at 72.44 million across the five major DTH operators of India.

trai-regime-dth-operators




Tata Sky and Dish TV Register Positive ARPU and Subscriber Growth after Trai Regime

The positive effect has not only been seen on the subscriber count front but has also reflected in the revenue as well. The DTH operators are also seeing a rise in the average revenue per user (ARPU), which is a crucial industry parameter. The DTH branch of Bharti Airtel, Airtel Digital TV reported growth of ARPU to Rs 233 which was 0.6% up quarter on quarter. In the first quarter, January-March quarter of 2019, Dish TV also saw an addition of 47,000 subscribers. Courtesy of these new subscribers, Tata Sky’s revenue also saw a surge of 8.11%. According to the top management of almost all DTH providers, the companies have seen a positive surge in both subscribers and revenue metrics.

As per CEO and MD of Tata Sky, Harit Nagpal, DTH platforms provide an ease as compared to other platforms when it comes to choosing channels, which is a tedious process. On same lines, Sukhpreet Singh, corporate head — marketing, Dish TV commented that Trai’s efforts to drive the industry towards a positive avenue have also led to its growth. As per Singh, the launch of affordable and attractively priced set-top boxes and the targeting of DD free Dish subscribers with the help of bundled acquisition offer has also helped in Dish TV’s subscriber growth.

Growth for DTH Operators at the Cost of MSOs Post Trai Mandate

In the regime, the MSOs have also lost share to DTH operators. As per a media analyst, “ARPU for DTH has come largely in line with the MSOs. Furthermore, the delay from MSOs’ end in implementing NTO due to a lack of cooperation from local cable operators is making consumers switch to DTH.” It is also worth noting that true 100% transition to the new Trai tariff regime is still pending and is on the way. As per same of the other analysts, the dust would take at least three to six months to settle after which we would be able to derive substantial results about the effects of the new Trai tariff regime.

Reported By

Reporter

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

Recent Comments

Faraz :

If customer needs 1 GB per day extra for 28 days.. They would rather recharge extra data plan. How will…

Vodafone Idea Introduces Rs 125 Prepaid Pack

Faraz :

Not for long.. This Desi 4G is already failing. Losses are increasing since decades. Customers and network both is 1/4th…

Jio Leads Wireline Subscriber Addition in February 2024: TRAI

Santosh Kumar Pal WB :

Good news from USA in telecom service in rural areas.

Mediacom Partners With Tarana to Bring FWA Services to US…

Santosh Kumar Pal WB :

Poland is much ahead compare to lndia in 5g network and FTTH broadband services. 10 gbps broadband connections at very…

Orange Poland Expands Network With New Base Stations in Q1

Santosh Kumar Pal WB :

Airtel 5g can grow more with their fixed 5g network in small towns and rural areas.

Bharti Airtel Says Over 25 Million Users Accessing 5G Across…

Load More
Subscribe
Notify of
7 Comments
newest
oldest most voted
Inline Feedbacks
View all comments