Instagram to Allow Long Form Video Content Using IGTV App

Instagram has long struggled with the one-minute video limit. Previously the limit which was set to 15 seconds was upped by four times to 60 seconds, however, even that was not enough to please the creators who wanted to create long-form content. Now an update is here using which creators over the platform will be able to make video content of up to one hour in length. To make this possible, Instagram is taking the support of a standalone app, IGTV, which will be accessible from the Instagram app. The rollout of this new app which would support videos of up to one hour on the platform was announced in an event by the Instagram CEO, Kevin Systrom. The CEO said, “It’s time for the video to move forward, and evolve.” He further informed, “IGTV is for watching long-form videos from your favourite creators.” The information about the new app was also made public on Instagram’s business blog right before the executive took to the stage.

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IGTV won’t be an app exclusive to the verified accounts or big accounts. Instead, everyone on the platform will be able to make use of IGTV to view and make vertical videos. The feature would be placed in the form of a small TV icon on the story section. Speaking about the feature, Systrom said: “We made it a dedicated app so you can tap on it and enjoy the video without all the distraction.”