Snapdeal’s TV arm DEN Snapdeal TV-Shop has launched its first regional channel in Karnataka. The state has contributed 20 percent of the total business and has generated a sales of Rs. 15 crore in the last eight months.
DEN Snapdeal TV-Shop is an initiative targeted at the people of tier-II and tier-III locations, who are not internet-savvy. Among its top selling products are sports shoes and smart wear for men and women (kurtis, leggings, chinos, etc.). “The fact that we sell products that are not easily available and are scaling the sales of such products, gives us the advantage in pricing right at the stage of procurement,” Maneesh Goel, CEO, DEN Snapdeal TV-Shop said.
“We offer products that are otherwise not easily found, and at compelling price points, which gives us the edge over other eCommerce players and platforms,” said Goel.
The combos also make flagship sales for DEN Snapdeal TV-Shop. “A lot of the channels and companies do a hard-sell, we don’t do that. Our pitch is very soft with our USP being the language we use in our commercials. We also take pride in the entire shopping experience we provide, in terms of order placement calls and follow-up calls,” he added.
DEN Snapdeal TV-Shop is estimated to have a reach of over 30-million households on every day and receives interest calls from at least 0.7 per cent of them.