DEN Networks joins hands with the E Retailer giant Snapdeal to launch a Tele Shopping Channel

By September 5th, 2014 AT 5:09 PM

In one of its kind deal DEN Networks which is a blooming MSO with a very good subscribers base has announced a Joint Venture with the Online retailer giant Snapdeal (Jasper InfoTech).

According to this deal which is essentially a 50:50 joint venture, DEN networks will introduce a new shopping channel that will act like an virtual market place similar to how Star CJ and Home Shop 18.

DEN-shopping-channel

DEN is expanding to Delhi, Kolkata, Pune Lucknow and Ahmedabad in the first leg of expansion. DEN has infused investments of nearly Rs250Crore to ramp up its broadband services.

Snapdeal is a e retailer that deals with a diversified range of products including tablets, Laptops, apparels, Sunglasses, fashion accessories, Automobile parts amongst many other things. They also run the ‘Launchpad’ which is a platform wherein entrepreneurs can meet up prospective investors easily.

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. He is also a foodie by heart and loves both the edible chips and non-edible silicon chips.

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Snapdeal to launch its TV-commerce channel this yearAbhishekkaushik Recent comment authors
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Abhishek
Abhishek

DEN is just okay, I get nearly every channel which is on DTH for just 250 bucks per month. Of course the picture quality is SD but still good. The set top box is utter Chinese garbage though with poor GUI and lot of lag. Also the special services like movie on demand and radio don’t work either. It is just cheap, no other benefit.

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