Vuclip,video and media company today announced its partnership with Bharti Airtel to power the video section of the Re. 1 Entertainment Store.
Airtel mobile entertainment store which brings a host of services including music, games, photos and videos, allows Airtel customers across India to enjoy thousands of premium content videos starting at just Re.1 per video.
Vuclip is the mobile video media partner responsible for the technology, product, analytics, and content aggregation engine for the video section of the Airtel Entertainment Store.
Announced and launched on August 16, 2013, with 250,000 videos, the Airtel Entertainment Store has already garnered more than 10 million consumers accessing the site.
To promote the rollout of ‘Rs 1 Entertainment Store’, Airtel has also launched a high-decibel campaign comprising of 4 TV commercials. Supporting the TV campaign will be an exciting mix of outdoor and digital promotional legs.
To check out ‘Rs 1 Entertainment Store’, customers can dial 56789 from their Airtel mobile phones