Asus Zenfone 6 to Be Rebranded as Asus 6Z for the Indian Market

Asus has been directed by the Delhi High Court to stop using the ZEN and ZENFORE marks for selling or advertising smartphones, or other products in India

Highlights
  • The new name for the Asus Zenfone 6 is the Asus 6Z
  • The final hearing for the matter in Delhi HC is scheduled for July 10

Prior to the launch of its latest phone in India, Asus has hit a new roadblock. The Taiwanese manufacturer was all set to launch its Asus Zenfone 6 in India and was even building hype around it. However, in an unforeseen circumstance, Asus was dragged in a legal battle by a company called Telecare Network which filed a trademark infringement suit against the company in Delhi High Court. After the hearing, the Delhi High Court bench ruled in favour of Telecare and barred Asus from using the ZEN or ZENFONE marks for selling smartphones. Now Asus will need to do some damage control and that likely means that it will have to change the name of its upcoming device. The Asus Zenfone 6Z will be launched as Asus 6Z in the Indian market as the next hearing of the matter is on July 10.

Upcoming Asus Flagship to be Named Asus 6Z

Now we already know what the new upcoming device from Asus is going to be called and the company has announced that it will be called the Asus 6Z. The phone will be making its debut just three days later than its scheduled date, that is on June 19. This three-day delay signals that the legal fiasco with Telecare has not dented Asus’ plans by a lot of margin. However, the same can’t be unfortunately said for the promotional campaign of Asus since the brand will now have to start over with a new campaign with a new device name.

Now with all this being said, it is crucial to note that the only thing changing about this new device from Asus will be its name. The device will remain unchanged. It is worth noting that the formerly titled Zenfone 6 is the flagship phone by Asus, and hence a big bet from the company. The phone sports the Qualcomm Snapdragon 855 similar to some of the other flagship devices out there. In addition to that, the device also features a rotating 48MP camera sensor and a 5000mAh battery. The phone runs the ZenUI, which is another name that Asus will change.

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Final Hearing in Delhi HC Scheduled for July 10

Now it is pretty clear that this new legal verdict from the Delhi High Court will act as a big roadblock for Asus, but since this would be a significant launch for the company, they are likely to go all in with a new promotional campaign and a new name. Now, if in the coming days you spot an ad or promotional poster with the name Asus 6Z, then you can safely assume that the phone is none other than the rebranded Zenfone 6 for the Indian market. However, there is still a final hearing on July 10 left to go, which might bring some resolution for the Taiwanese brand.

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Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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Dipjyoti RoyKiran Fernandes | Goa Recent comment authors
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Kiran Fernandes | Goa
Kiran Fernandes | Goa

They could’ve gone with Asusfone 6z. That name is a bit catchy.

Dipjyoti Roy
Dipjyoti Roy

Asus is the brand. They also sell other products. Asus Asusfone 6z would have sounded bad.

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