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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
After the introduction of the revamped tariff regime, the DTH industry has become competitive too. Similar to the telecom industry, in which financial pressure and intense competition drove consolidation in the sector, the DTH industry is starting to show the same signs. However, in the case of DTH industry, the seeds of consolidation were planted much before the Trai tariff regime came into place. The consolidation of the DTH industry started when Videocon D2h decided to merge with Dish TV to become the largest DTH company of India. Now in a new move, two major DTH companies of India, Airtel Digital TV and Dish TV are on the edge of combining their operations.
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Airtel Digital TV and Dish TV Merger Details
It is worth noting that the first we heard about the merger of the Airtel DTH wing, Airtel Digital TV and Dish TV was in March. The rumours about the merger of the two companies started in the form of chatter in the industry and then grew into full-fledged news when there was confirmation about the same. The likely reasons for the merger of the two companies are pretty obvious and first one is related to synergies and bigger market share, which we will address in a while and the second is related to Dish TV’s financially troubled situations. But, also another thing which is crucial to note is the timing of the merger of these two companies which precedes only a few weeks of the launch of Reliance Jio GigaTV – the Internet-based IPTV service from Reliance Jio.
