Airtel and Samsung launches Integrated Digital TV (iDTV) Priced at Rs 44,900

Airtel digital TV today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV). As part of this innovation – Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal while also ensuring maximum power savings.


Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting INR 44,900/-.

Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.

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6 Comments on "Airtel and Samsung launches Integrated Digital TV (iDTV) Priced at Rs 44,900"


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January 3, 2015 11:50 pm 11:50 PM

At this price we can purchase a Smart TV like Sony Bravia Full HD.

Kanwar brara
October 21, 2014 7:23 pm 7:23 PM

The integrated product which the writer / Samsung are calling ‘ Integrated Digital TV (iDTV)’ is actually not the first !!! Videocon was the first way back in 2012 or even before to come out with no set top box , smart card in TV, better TV viewing experience jazz…..

October 21, 2014 7:21 pm 7:21 PM

Samsung should make open market integrated digital TVs with an unlocked smart card slot which would accept the smart card of any DTH provider, much like GSM phones accept Sims of any operator.

Kanwar brara
October 21, 2014 7:24 pm 7:24 PM

Thats def. Would be a first then , unlike what’s status above by the writer of this article.