Airtel digital TV today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV). As part of this innovation – Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal while also ensuring maximum power savings.
Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting INR 44,900/-.
Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.