Bharti Airtel is driving its business with the Airtel Black service. Airtel Black is the telco's bundled service wherein a customer can get a mobile SIM, Wi-Fi connection, and a DTH (Direct-to-Home) connection all under a single bill. There are many Airtel Black plans, but the reality is, that most of these plans customers don't purchase through the mobile app and website. Airtel sells it to customers who are looking for a broadband connection or a DTH connection. The sales representative directly tells the customer that instead of just getting one service, the customer could get both under a single bill. That has helped Airtel lock more customers in its ecosystem and sell multiple services.
Airtel's CEO recently said that customers on the Airtel Black plans have grown about 65% in the last one year. This is helping Airtel drive its revenues upwards.
So what are some of the benefits of onboarding with the Airtel Black service for the customers? Let's read.
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Airtel Black Benefits for Customers
Airtel Black benefits include things such as one bill and one call center. So for all services, there will be one contact point only. Airtel offers a dedicated relationship team to Black customers and also resolves all problems of Black customers at priority. Also, Airtel promises to pick up the call of customers in less than 60 seconds. The service visits from Airtel are free of cost, and customers also get the benefit of buy now and pay later on Airtel shop.
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Airtel Black is a driving force for the company, and the telco is using it to retain customers for a longer-term. Airtel Black isn't a bundled service to make the services cheaper for the customer. It exists to make the services and experience more convenient.
