IDEA Cellular Gains Most From Mobile Number Portability

Looks like IDEA’s MNP campaign ‘No Idea; Get Idea’ has worked for Idea and is helping it to gain more and more subscribers.

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As per the recent MNP data from TRAI Across India, 18.44 Mn Mobile subscribers have opted for MNP Service till 26th November, since the national launch.

Idea continues to top the chart on MNP Net Gain now Idea has highest port in share (29%) and lowest port out share (13%) among top three operators.

Vodafone ranks second among the list with a PO/PI (port in – port out) ratio of around 0.73% followed by Airtel with 0.96% (PO/PI)  with net subscriber gain of around 180,922 subscribers.

So what do you think is helping Idea to make it in the top list is it the ad campaign or  the best service ? Do share your views via comments.