Bharti Airtel, Reliance Communication (Reliance GSM and CDMA) have already implemented Telecom Commercial Communications Customer Preference (Sixth Amendment) Regulations, 2011 to stop the menace of telemarketing SMSes and sets a cap at 100 SMSs per day per users.
After the TRAI's announcement on 100 SMS a day limit, GSM Operator's body Cellular Operators Association of India (COAI) has asked TRAI to reconsider its recommendation regarding the 100 SMS/Day limit, claiming that such a regulation may pose a potential challenge to the “Fundamental Rights” of an ordinary subscriber. But Telecom Regulatory Authority of India (TRAI) has decided to stick to its decision to cap short messaging system (SMS) to 100 per day per SIM for all subscribers, so Free SMS in any form will be limited to 100 SMS per day and no more.
India's largest Mobile Service operators Bharti Airtel and Reliance Communication are the first mover who have implemented the new SMS rule.They have also send notification SMS to their subscribers in various telecom circles about the the new TRAI's rule which sets a cap at 100 SMSs per day.
Bharti Airtel in its routine prior notification SMS to its subscribers cites "As per TRAI Regulation Your Current SMS Pack benefits have been revised effective today. You can now send maximum 100 SMS/Day.
Please Note that the Limit of 100 SMS/day will not be applicable on "SMS Blackout Days" or festive occasions, when the subscriber is free to send as many messages he wants as normal or premium SMS rates as well as non SMS Pack users.
TelecomTalk readers Kaushik Roy and Sudhakar has shared the screen-shot of the official SMS what they received from Airtel.
What will happen after 100 SMS /Day ?
There has been lots of buzz going around regarding this one of our fellow TelecomTalk reader Amit Sharma who crossed his 100 SMS/Day Limit shared a screen-shot with us. However some of our sources at mobile operators end cited that 101 th SMS will be failed but still no operator has officially clarified the same.
Now We Ask You, should there be a Limit / Cap on the number of SMSes one can send? or It will hardly have any impact on communication between heavy SMS users when apps like BBM and Whatsapp, Nimbuzz etc that let people to chit chat without any regulator set limits in real-time for free do let us know via comments!
