Reliance Communications Next Gen RWorld Coming SoonReliance Communications today announced its plans to roll-out a Next Generation Mobile Portal (R World) to deliver a host of futuristic Mobile Internet and Data Services to its over 125 million customers.

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The new portal will be live in its 3G, GSM and CDMA mobile platforms.

Breaking the language barrier, Reliance intends to offer a new multi-lingual R World that will offer personalization option in Hindi, followed by other popular regional languages.

R World  has also designed to deliver high value and highly relevant content and applications on the mobile platform which will have easy to access M-Commerce options and highly targeted M-Advertising capabilities are amongst the key futuristic features.

Key features which Reliance intends to make available through R World:

· Highly-targeted mobile marketing and advertising campaigns, to further monetize the mobile Internet experience

· Localized regional content to serve individual consumer interests and tastes

· Multiple language support, starting with Hindi, the native language of over 250 million Indians

· Location-based services to help ensure users get what matters most to them based on where they are at any given time

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