Prasar Bharati Set to Hold DD Free Dish Annual E-Auction in February

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Prasar Bharati Set to Hold DD Free Dish Annual E-Auction in February

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Prasar Bharati, India’s public service broadcaster on Friday invited applications for the allotment of vacant MPEG-2 slots on DD Free Dish, the free Direct-to-Home (DTH) service. According to the notice issued by Prasar Bharati, the vacant MPEG-2 slots on the DD Free Dish are to be allotted through the third annual e-auction scheduled to be held from February 22, 2021. The public service broadcaster said that the slots won through the e-auction will be valid from April 1, 2021 to March 31, 2022. Prasar Bharati held its last e-auction in December, 2020, with the public service broadcaster highlighting that Jantantra TV was awarded the slot for the period between January 1, 2021 to March 31, 2021.

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Prasar Bharati Sets Rs 15 Crore Reserve Price for Hindi GEC Channels

Similar to its past e-auctions, Prasar Bharati said that the satellite channels with the Ministry of Information and Broadcasting (MIB) license for downlinking in India would be awarded slots on DD Free Dish. It was also said that the international public broadcasters as licensed and permitted by the MIB “can also participate in e-auction.”

Prasar Bharati has categorized the channels into five buckets “in accordance with genres” and language of the channel while also setting a reserve price for the allotment period. The public service broadcaster highlighted that the Hindi general entertainment channels (GEC) and the Hindi movie channels will have reserve prices of Rs 15 crore and Rs 12 crore respectively.