Xiaomi Global VP Justifies Pricing of Redmi K20 and Redmi K20 Pro in an Open Letter

This week has been significant for Redmi as the Chinese manufacturer launched some of the most awaited smartphones in the Indian market. The flagship-level phones, Redmi K20 and the Redmi K20 Pro which had made their way to the Chinese market were now introduced in India. However, ever since the launch, there has been a debate going online and among the fans about the pricing of the device and the interested buyers do not seem to be impressed with it. When asked about it, most of the people responded by saying that the expectations were pegged on a price point slightly higher than Rs 15,000, which is where the Realme X lands. But, given the pricing of the Redmi K20 which is priced at Rs 21,999 and the Redmi K20 Pro priced at Rs 27,999, we think that both of these devices are well worth their price tag.

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Reason for Redmi K20 Pro’s Higher Pricing

The debate on the pricing of the Redmi K20 and the Redmi K20 Pro went long on the battleground aka Twitter. The debacle was about whether or not the phone was priced right given its specifications, and for some time there was no official response from Xiaomi. However, finally, Xiaomi Global VP Manu Kumar Jain took the reins in his hand and wrote an open letter explaining the high pricing of the Redmi K20 and the Redmi K20 Pro.

Jain started the letter by stating the aim of Xiaomi with the launch of Redmi K20 and K20 Pro in India and reiterated that the phones aim to offer a flagship-level experience to the user and they seek to does so without making any cuts on any front. The entire Redmi K20 experience, he said, is about the premium-level performance. The letter from Jain read, “Redmi K20 series is our honest attempt at that. The flagship Redmi K20 series has been in the works for more than a year. This involved a large team dedicatedly working towards perfecting the product and ensuring a truly exceptional experience for all our fans.”