Reliance Jio Leading the Live TV OTT App Installations With 30% Share: Report

Hotstar is leading the OTT app segment with 49% share in terms of installations, while Amazon Prime has 15% share

Highlights
  • Reliance JioTV is leading the Live TV app installation segment with 30% share
  • Airtel and Vodafone Idea are followed by Jio by a distant margin

Video streaming platform Hotstar leads the over-the-top entertainment app segment with 49% share in terms of smartphone installations, while Jio’s Live TV leads the live channel category with 30% share, a study said Thursday. According to the techARC-Unomer MegaInsight study, around 79% of smartphone users access over-the-top (OTT) mobile applications for entertainment in India, which is in addition to the ‘casual’ entertainment of YouTube and other UGC (User Generated Content) platforms like TikTok.

“Over the past 3 years we have seen a lot of enablement both from the Smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT Entertainment services as well as the consumption,” techARC’s founder and Chief Analyst, Faisal Kawoosa said in a statement.

The study found that Hotstar has the highest penetration of 49% on smartphone devices in the entertainment OTT app category, followed by Times Internet’s MX Player with a 42% share.

“One of the main factors for Hotstar’s growth has been its sports, especially cricket content, be it IPL or now the World Cup Championship,” the statement said.

Amazon Prime Video had a 15% share, while that of Netflix was 13%.

In the live TV app category, Jio leads the market with 30% penetration among smartphone users and was distantly followed by Airtel and Vodafone Play, according to the study.

“Video has emerged as a category where we are seeing a large number of players that can co-exist and each player can create a market for itself, unlike other sectors like e-commerce and social media, where there is a dominance of 1-2 players,” Unomer CEO and co-founder Vinay Bapna said.

Reliance Jio has a dedicated app for Live TV streaming in the form of JioTV, while Airtel and Vodafone Idea has a single app for both watching contents from OTT apps and Live TV. Also, Reliance Jio is providing more than 600 Live TV channels to the users which is another notable factor for the impressive market share.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

2
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
saketSharan Recent comment authors
newest oldest most voted
Sharan
Sharan

What’s the total market share of ott apps 109%. Hotstar has 49%, MX has 42%, Amazon has 15% and Netflix 13%. How is that possible. Can’t you copy paste data properly?

City
Delhi
saket
saket

dont mix. what i understood is

Hot star and Mx in under sub -category “entertainment OTT”
amazon and netflix—- overall category “OTT”

Recent Posts

Reliance Jio Leads in Wireless Subscriber Addition in August Month, BSNL Loses Wired Customers

When it comes to wireless subscribers, the Mukesh Ambani led telecom operator, Reliance Jio has been making very rapid progress...

JioTV Live TV Channel Count Reaches 647 With Entertainment Category Leading the Chart

Reliance Jio has been leading the prepaid tariff segment for a while which is known to everyone. However, it has...

BSNL Triple Play Services Will Offer Landline, Fibre Broadband and Yupp TV Content

The state-led telecom operator, Bharat Sanchar Nigam Limited (BSNL), has announced a new partnership with the South Asian OTT content...