Xiaomi Global VP Justifies Pricing of Redmi K20 and Redmi K20 Pro in an Open Letter

Xiaomi has launched the Redmi K20 and Redmi K20 Pro in India this week, and the fans are not impressed by the pricing of these phones

Highlights
  • The Redmi K20 has been priced at Rs 21,999, and the Redmi K20 Pro is priced at Rs 27,999
  • Xiaomi has said that these phones are aimed at offering a flagship experience  

This week has been significant for Redmi as the Chinese manufacturer launched some of the most awaited smartphones in the Indian market. The flagship-level phones, Redmi K20 and the Redmi K20 Pro which had made their way to the Chinese market were now introduced in India. However, ever since the launch, there has been a debate going online and among the fans about the pricing of the device and the interested buyers do not seem to be impressed with it. When asked about it, most of the people responded by saying that the expectations were pegged on a price point slightly higher than Rs 15,000, which is where the Realme X lands. But, given the pricing of the Redmi K20 which is priced at Rs 21,999 and the Redmi K20 Pro priced at Rs 27,999, we think that both of these devices are well worth their price tag.

pricing-redmi-k20-redmi-20pro

Reason for Redmi K20 Pro’s Higher Pricing

The debate on the pricing of the Redmi K20 and the Redmi K20 Pro went long on the battleground aka Twitter. The debacle was about whether or not the phone was priced right given its specifications, and for some time there was no official response from Xiaomi. However, finally, Xiaomi Global VP Manu Kumar Jain took the reins in his hand and wrote an open letter explaining the high pricing of the Redmi K20 and the Redmi K20 Pro.

Jain started the letter by stating the aim of Xiaomi with the launch of Redmi K20 and K20 Pro in India and reiterated that the phones aim to offer a flagship-level experience to the user and they seek to does so without making any cuts on any front. The entire Redmi K20 experience, he said, is about the premium-level performance. The letter from Jain read, “Redmi K20 series is our honest attempt at that. The flagship Redmi K20 series has been in the works for more than a year. This involved a large team dedicatedly working towards perfecting the product and ensuring a truly exceptional experience for all our fans.”

Further, the Xiaomi exec justified the price by saying that the Redmi K20 Pro comes with Snapdragon 855 SoC which is the fastest smartphone chipset in the world right now and has made its position in flagship phones only. Not only this, but the Redmi K20 Pro offers other features as well like Horizon AMOLED display, fire and ice design, no display ads, 7th generation in-display sensor, Game Turbo 2, 48MP AI-based main camera, among other things. He also noted that the specs that these devices ship are usually only seen on devices in the range of Rs 40,000 to Rs 50,000.

Chipset Costs Driving Up the Prices of Flagship Devices  

Talking about the expenses on these devices, Manu Kumar Jain said, “Please note that latest technology gets cheaper with time; we could have used older generation processors to save money or we could have waited for 6 months for component costs to go down, and hence further reduce the price of the Redmi K20. But that would have gone against our philosophy of bringing the latest innovation to you.” He also added that the Snapdragon 855 and the Snapdragon 730 cost much more for the device manufacturers as compared to Snapdragon 845 and the Snapdragon 710.

Justifying the China and India price difference of the devices, Jain said that the Indian variant of the phone comes with 6GB RAM and 128GB storage instead of 6GB RAM and 64GB storage which is the case with the Chinese variant. He further remarked, “Retaining our commitment to honest pricing, Redmi K20 series also has less than 5 per cent net profit as per the company’s policy.”

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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ChetanChakri KudikalaKiran Fernandes | GoaNikunjVishal Recent comment authors
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Nikunj
Nikunj

premium xiaomi wont succeeds in India. Most xiaomi phones misses vital software updates with aged security patches which led bad impression on many. Software was never a priority for xiaomi, loaded which chinese malware. people love softwre thats the reason people spends on iphone, one plus focused on that and they won.

Its simple, if your budget is good. Go for Oneplus, Pixel or Apple

Chetan
Chetan

Even One Plus has crossed limits this time in terms of pricing. Yes,they provide great software support but that’s not what they are. S10+ was selling at 599 and 699 USD on Amazon prime days. People bought that instead of One Plus. Even budget Google Pixel 3A XL has sold more than One Plus 7 Pro in US. In India,people bought One Plus 7 and One Plus 6T more than One Plus 7 Pro. Xiaomi/Poco is certainly below One Plus level. Xiaomi would have never made so much market I’d Motorola and Samsung would have made great products in past… Read more »

Chetan
Chetan

Neglecting your old devices on software support and launching devices after devices is the thing for Xiaomi and there are hell lot of issues with Xiaomi as a system. Alternatives are surely available and we should go after it.

Chakri Kudikala

Go for it, buddy. No one’s asking you to stay.

Chetan
Chetan

Already did at the start of the year.

Chakri Kudikala

Very good, then stop complaining about a brand that’s doing at least something right.

Xiaomi delivers software updates to its phones, at least MIUI updates. Now look at Redmi K20 series, they will provide even platform updates on time and they will soon be part of Android Q beta programme.

Chetan
Chetan

Have you ever used Xiaomi phone? If yes,you would not have commented like this. They were not able to fix camera lag since launch on Redmi Note 7 Pro. They have not provided updates to previous devices as well. Instead of launching so many devices,they should have focussed on great software support. I hope they are reducing ads in MIUI 11. This time they have not done anything right. Prices are insane for what they are offering. They have became greedy just like One Plus. One Plus corrected their mistake by launching One Plus 7 at right price in India.… Read more »

Chakri Kudikala

See Nikhil. I told you not to comment on TelecomTalk, instead you came up with a different name. I know that’s you and despite repeated warning, you’re the same. I have used the Redmi Note 7 Pro. I know the camera issue hasn’t been fixed since the launch. The update is rolling out today and there’s a reason behind that. It’s so easy to come out in the public and claim so and so company hasn’t been able to fix a small issue. Well, the issue was pretty big compared to what you assume. Xiaomi is never known for software… Read more »

Kiran Fernandes | Goa
Kiran Fernandes | Goa

Yeah. We don’t want a Chetan mum pune. Use your own name Nikhil. Stop trying to copy Chetan’s name.

Chakri Kudikala

The reason whu he changed his name is I’ve given a serious warning that stop being a moron.

Chetan
Chetan

First of all, we all know who is moron on this platform. Again and again it has proved that and there are no chances of improvement in his behaviour.

As expected, you didn’t approve my comment.it says a lot in itself.

Chakri Kudikala

Dude, get the hell out of here. A lot of people are hating you on this platform that itself states. Express your opinion, no one will say you anything, but if you criticise other’s opinion, no place over here.

Chetan
Chetan

I expressed my opinion only. I just criticized prices of device (which I think should have been 1000-2000 lower). Is it wrong? Did I criticized you at first place? Tell me honestly. Plus you approved my these comments but not where I asked you about updates policy of few different companies(I asked because you mentioned Redmi Note 5 Pro got two updates). I asked something related to that. Because I found out some strange things. Is it wrong to ask to you? Tell me honestly. You approved my comment of carrier aggregation but not this. Can I know y? Express… Read more »

Chakri Kudikala

See, my first problem with you is YOUR Overconfidence. And every time you talk about a specific phone, you may never have touched that. Like with the case of Redmi K20. The Redmi K20 Is the best phone to get at that price, Period. Realme X doesn’t even come close to that if you’re considering both the phones. What updates man? Except for OnePlus, Nokia, which company is providing updates these days? A Samsung phone which was launched at the start of 2018 is now getting Android 9 Pie update, is that a good thing? I don’t think so. Even… Read more »

Chetan
Chetan

Thanks buddy.

Chetan
Chetan

Second thing, people thinks that I am down voting comments deliberately. Its not at all true Belive me if you want to.

Chetan
Chetan

I have never ever tried to use someone’s name for anything. Instead of commenting like this, ask Chakri to behave properly. You even know what he is doing. It wasn’t expected from you.

Chakri Kudikala

He knows me, that’s why he’s commenting on you.

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