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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
After rainy days for the DTH providers post the introduction of the new Trai tariff regime, it seems as if the DTH providers are gearing up for a better season and this time it won’t be coming in the form of rule changes. Tata Sky and Airtel Digital TV are both providing free sports channels to the subscribers in this cricket season. In India, the Indian Premier League season is the time of celebration where the fans unite in front of the TV screens, and the benefits all go to the DTH providers. This period is also a very crucial time for the DTH companies to expand their reach as the attention is all towards the TV screens and the viewers remain glued to their TV screens supporting their respective teams. To take advantage of this season, DTH providers are already gearing up with their separate offers and schemes. Primarily, all the DTH providers have increased their reach by targeting regional users with their latest offers.
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Tata Sky Introduces Free Sports Channels
Tata Sky subscribers have received a message which reads that they will be receiving Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Start Sports 1 Bangla channels at no additional cost from March 23, 2019, to May 19, 2019. It is worth noting that by introducing this move, Tata Sky has made a very popular sports channel available in almost all major regional languages at free of cost. Also, these channels will be live on the subscribers’ accounts till the IPL season and they will be taken off on May 20, 2019, midnight.
