Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Airtel Digital TV has started waving off NCF charges on some FTA channels, taking the battle to Tata Sky and Sun Direct as both the DTH providers already announced that they would not charge any additional charges on FTA channels. According to the new tariff regime introduced by the Telecom Regulatory Authority of India (Trai), DTH providers are allowed to provide 100 channels under the initial slab of Rs 130 (Rs 153 including taxes). Post the 100 channels, users will be charged for every 20 channels they add. However, DTH providers, in order to lure the subscribers are not charging any additional fee even past 100 channels. Sun Direct was the first DTH provider to make this move which was followed by Tata Sky. Now, Airtel Digital TV has joined the list, but not in a full-fledged manner.

NCF Removed for FTA Channels
This new move means that while subscribers were limited to only 100 FTA channels on Rs 130 NCF charge, now they will be able to watch more than 100 FTA channels by paying the same amount since there won’t be any additional slab NCF. To recall, the new pricing regime governs that the subscribers will pay two parts of the bill, one which will be NCF (Network Capacity Charge) and the other which will be content charges. The content charges in the case of NCF channels is nil, so the price of these channels essentially comes down to zero.