Idea Cellular today officially announced its Rs. 179 tariff plan, which the operator has been offering for quite some time now. With the Rs. 179 tariff plan, Idea customers will get 1GB data and unlimited local and STD voice calls. These benefits are valid for 28 days. There’s nothing new in this plan as we have reported this earlier as well.
Alongside announcing the new tariff plan, Idea also unveiled a new TV ad campaign highlighting the benefits offered by the Rs. 179 plan. “While there are about 400 million data users and growing at a fast pace, there are around 600 million users who exclusively use their mobile phones for making calls. The new recharge from Idea is targeted at all voice users. Idea customers can now make unlimited Local and STD calls and also get 1GB data for just Rs. 179,” said Idea in the press statement.
Furthermore, to sweeten the deal, Idea Cellular stated that customers whoever recharges with the Rs. 179 plan on the www.ideacellular.com or using the MyIdea application will get additional 1GB data, making it 2GB data for 28 days. Having said that, this plan from Idea Cellular is an open market offer and is applicable only for prepaid customers using any type of handset.
According to Mr Sashi Shankar, Chief Marketing Officer, Idea Cellular, “In today’s world of absolute connectivity, a phone call from an old friend still brings a smile to our face, and this is the creative concept of the campaign. With our Rs. 179 recharge we will enable customers to continue their conversations non-stop.”
In recent times, Idea has upped the game when it comes to tariff plans. To compete with Reliance Jio or Bharti Airtel, Idea Cellular is making moves to match the competition.
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