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Idea Cellular’s one-stop entertainment destination for Video on Demand, Idea Movie Club app has ramped up its content and features, to meet the ever-growing video demand of its 4G/3G data customers. The app now features over 230 Live TV channels – making it one of the top movies & TV apps with a large portfolio of Live channels in India.
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Speaking about the app, Mr Sunil Tolani, National Head of Digital, Idea Cellular, said “Live TV is one of the highest growing categories among videos for the on-the-move digital consumers, globally. With the deep proliferation of data and Idea’s pan-India mobile broadband network, more and more customers are demanding live TV on their devices. We have specifically worked on ramping up this category on the Idea Movie Club app to ensure our customers stay connected to their favourite Live news and shows, even when they are not in front of a TV.
With the newly added content and an ever expanding portfolio, we believe that our customers will find the content relevant and engrossing across all categories – Movies, short videos & Live TV”, said Tolani.
Idea Movie Club competes with the incumbent operators JioPlay and Airtel TV apps and offers all kinds of videos and TV channels on a single platform, thereby offering convenient access apart from the rich content, to its customers. Since its launch earlier this year, Idea Movie Club has been growing in popularity surpassing the milestone of 2 million downloads on both iOS and Android platforms.
