Xiaomi is assessing refurbished and unboxed smartphone market in India

By January 27th, 2015 AT 3:28 PM

Chinese smartphone manufacturer, Xiaomi is experimenting in the Indian market with a retail model through which it could sell refurbished and unboxed smartphones in India. Xiaomi has roped in four to five players including both online and offline retail to pilot the model in India with limited units of its popular Redmi 1S smartphones. The first sale was initiated on Overcart on friday, which received an amazing response.

These ‘unboxed’ devices are those that are returned by buyers to Xiaomi’s retail partner in India, Flipkart. Manu Jain, Operations Head, Xiaomi said,“At times we get devices that are perfectly fine and have no problem, but they are opened boxes. This is a pilot we are doing in India to see if such a model can work,” he said.

Xiaomi Redmi 1S

It is not the first time when Xiaomi has implemented such sale, it has already organized such sale in China. The model is in its nascent stage in India, due to which, Xiaomi has released very few units of the Redmi 1S to its partner companies.

As of now, only two kinds of units will go on sale. The first unit will be of unboxed phones, for a price of Rs 4,999 on Overcart, these units are in great condition but their boxes have already been opened. The other kind of units are the refurbished ones, which were not in good condition but have been reconditioned. A brand new Redmi 1S comes for a price of Rs 5,999 on Flipkart.

In the pilot sale, Xiaomi’s retail partners would be responsible for the refurbishment of the smartphone by using genuine Xiaomi spare parts. However, if the model is successful, Xiaomi could partner with an authorized partner for refurbishing the smartphones. Jain emphasizes that it is just a pilot sale in India and on the basis of feedback the company would decide whether to continue it or not.

Alex Souter, co-founder of Overcart.com, said,”The first sale was extremely successful as the smartphones sold out within minutes, the online marketplace that partnered Xiaomi in the flash sale. Talks for conducting such a flash sale were in the works for a few months, he said. Overcart sells mobile phones, games and accessories that are refurbished or ‘unboxed’. The company has witnessed a 50% increase in quarterly sales of refurbished and unboxed smartphones through the inventory model or regular sale.” he said.

Read more on:

guest
2 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

JioPhone to Soon Receive a Price Hike of Rs 300, Will Retail for Rs 999

Reliance Jio to soon increase the price of original JioPhone by Rs 300 which will take its retail price to...

Redmi Note 9 Pro Now Receiving Android 11 Update in India

Redmi Note 9 Pro users in India are now receiving the Android 11 update. Redmi Note 9 Pro is arguably...

Sony Alpha 7C Full-Frame Camera Launched in India, Price Starts at Rs 1,67,990

Sony has just launched its latest camera in the Alpha series in India namely Sonly Alpha 7C. As per the...