Xiaomi Moves Ahead of Samsung, Apple Globally

Xiaomi sales increased 26 % month on month in June 2021. Not only this but, Xiaomi comfortably bagged the second spot globally for Q2 2021 in terms of sales

Highlights

  • Xiaomi leads the global smartphone sales chart with a market share of 17.1%
  • Samsung and Apple hold 15.7 % and 14.3 % market share, respectively
  • Xiaomi has been aggressively expanding in Huawei and Honor’s primary markets like China, Europe, Middle East and Africa

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Global Smartphone Sales

The race to grab the top spot in the global smartphone market has been dominated by the Chinese smartphone manufacturer Xiaomi. For the first time, Xiaomi has surpassed Samsung to emerge as the leading smartphone vendor in the globe during June 2021. It is quite evident that Xiaomi has been extensively working in the segment to elevate its position and brand value in different markets. In India, Xiaomi is already the leading smartphone manufacturer in the Indian market. Even though Xiaomi has surpassed Samsung globally in the June quarter, it still sits behind Samsung if the entire quarter is taken into consideration.

Xiaomi has Almost Sold 800 Million Smartphones Since its Inception in 2011

As per the report rolled out by Counterpoint, Xiaomi sales increased 26 % month on month in June 2021. Not only this but, Xiaomi comfortably bagged the second spot globally for Q2 2021 in terms of sales. Since its inception, Xiaomi has sold over 800 million smartphones. Currently, Xioami leads the global smartphone sales chart with a market share of 17.1%, where Samsung and Apple hold 15.7 % and 14.3 % market share, respectively. It is also expected that Xioami will eye to retain the top spot in the global smartphone sales. The smartphone manufacturer is also planning to launch new devices to cover the untapped customer’s segment.

Xiaomi Reaped Benefits from Huawei’s Demise

The demise of Huawei turned out to be a game-changer for Xiaomi. Tarun Pathak, who is the research director at Counterpoint, stated that Xiaomi has been pushing to fill the gaps created by the demise of Huawei. The smartphone manufacturer has been aggressively expanding in Huawei and Honor’s primary markets like China, Europe, Middle East and Africa. The supply constraints of Samsung due to the Covid-19 outrage in Vietnam also aided Xiaomi.

To grab the market, Xiaomi launched the Mi 11 Series along with the flagship device Mi 11 Ultra. It is also expected that if the situation does not improve for Samsung in Vietnam, the production cycle of the South Korean entity will be affected, and Xiaomi will continue to gain share from the brand. It is also expected that Samsung will not launch any Note smartphones this year. This opens the doors for Xioami to launch premium smartphones.

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Shrijan loves the process of creating content in various verticals, whether it be words, sounds or videos. He's also inclined towards digital marketing and tech industry developments. The art of creation always triggers his interest.

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