Vodafone India, today announced the launch of Superfast 3G services on its own network in Kohima, Nagaland. Vodafone has deployed 35 new 3G towers and continues to add more sites. Vodafone 3G will enhance the service experience such as multimedia, high speed mobile broadband, internet access with the ability to view video footage on one’s mobile handset. Also, with a 3G phone and access to the Superfast Vodafone 3G network, one can make video calls, watch live TV, access the high speed internet, download large email attachments faster and download music tracks, as well as the usual voice call and messaging services found in a mobile phone.
Commenting on the launch of own 3G network in Kohima, Alok Verma, Business Head- Assam & North East, Vodafone India said, “With this launch our valued customers across Kohima will now avail of faster, smarter, better speeds and superior data browsing experience at the existing 3G tariffs. Our aim is to accelerate mobile internet adoption through penetration, consumption and value addition, and we are confident that this move will facilitate in quicker adoption, better usage and a superfast internet experience on the go.”
Vodafone has been offering 3G services in Assam & North East circle via bilateral roaming agreements (ICR) with other operators. In March 2015 auctions, Vodafone India acquired 2100 Mhz (3G) spectrum for Assam & North East circle and has made significant investments to modernise its network to offer faster, smarter and better 3G services to its customers on its own network.
Vodafone has been rolling out its own 3G network in a phased manner across Assam & North East Circle. Recently, it has announced the launch of its own 3G services in Jorhat, Assam and Itanagar, Bomdila and Tawang in Arunachal Pradesh. Vodafone India has more than 4.6 million customers in Assam & North East Circle with 40% being data users.
As part of its strategy to democratize data, Vodafone India has been focusing on closer engagement with customers to use mobile internet, and educating current and potential users about how internet can add significant value to them.
It has also launched ‘3G Experience Card’ for customers to experience faster, smarter and better speeds and superior connectivity of Vodafone 3G services. This is a onetime experience card which offers free 30 MB 3G data. The 3G Experience Card comes with validity of one day, and is available at all Vodafone Mini stores and multi brand retail outlets across Kohima.