Is Rebranding New Strategy for Tata Teleservices?

By October 19th, 2011 AT 1:50 AM

Is Rebranding New Strategy for Tata TeleservicesToday a exclusive press meet is going to happen back in Delhi although we don’t have any idea what exactly Tata Teleservices is going to come up with but we recently heard that a merger happened in Tata Teleservices wings CDMA and GSM services.

But after these merger lots of development was happening in the Tata Teleservices over the last two months.

We at Telecomtalk believe these merger would be beyond these two wings.

Will Tata Teleservices rename its brand name ?

As we know that Tata CDMA  has so many sub brands like Tata Photon,Tata Walky,Tata Indicom and Tata Photon whiz and GSM is the only one brand wing “Docomo”.

TTSL also sells GSM and CDMA services under Virgin brands. Now TTSL also owns the Virgin Mobile India brand. Virgin and Docomo brands are directed to compete with each other as they target similar customer base all these cause a brand confusion among customers.

India’s first dual technology operator Reliance Communications made it simple, all products – GSM, CDMA, EVDO, 3G, Broadband, WiMAX are offered under one brand, Reliance. Even state run BSNL and MTNL sells their services under respective company name.

At this scenario, it is expected that Tata Tele will change its end-product brand name and all products are to be sold under One brand. At telecomtalk we believe all these name would be coming under “ONE” brand. Why ?

TATA is always a reputed brand in any field so it would surely retain its brand image with the “TATA” name and all the services are the best in its own field, like “INDICOM” being the CDMA mobile operator to launch in India or “PHOTON” which was voted As “ONE” Of the Best Product of the year in the Data market segment or “WALKY” the 1st Wireless Landline(WLL) to be introduced and as per the DOT stats Tata Teleservices has almost close to 90 to 92 million customer under its all wings surely in No time it would reach “ONEHundred Million Customer. The entry of Docomo had changed the entire telecom industry with “ONEpaise plan.

With all its product being number “One” we at TelecomTalk believe that the new brand name can be “One TATA or Tata One” after looking up few things. Stay tuned for more updates on the new strategy of  Tata Teleservices only on TelecomTalk.

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