Obi Mobiles had undergone a rebranding, and is all set to enter the Indian market again as ‘Obi Worldphone’. As a part of its second inning in India, the company has launched its flagship smartphone, the SF1 in India, today. The device will hit the sales shelf from December 7th, exclusively via NDTV Gadgets360.
The SF1 comes in two variants - one with 2GB of RAM and 16GB internal storage (Rs. 11,999), while the other one with 3GB of RAM and 32GB internal storage at (Rs. 13,999). The storage on both the devices is expandable up to 64GB via microSD card. The smartphone comes with a 5-inch IPS FHD display, and is powered by a Qualcomm MSM8939 Snapdragon 615 octa-core chipset. It runs Android 5.0 Lollipop with Obi’s in-house Lifespeed OS on top. In the imaging department, the phone sports a 13-megapixel primary camera with LED flash, along with a 5-megapixel front-facing camera. The phone supports connectivity features such as dual-SIM, 4G LTE, 3G, Wi-Fi, Bluetooth 4.0, and GPS. It is backed by a 3,000mAh battery.
John Sculley, Obi Worldphone co-founder and former head of Apple Inc, said, "Smartphones have emerged as one of the world's greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley - creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations,”
Obi Worldphone SF1 specifications
- 5-inch IPS FHD display with a resolution of 1920 x 1080 pixels
- Qualcomm MSM8939 Snapdragon 615 octa-core chipset
- 2GB RAM/16GB internal storage, 3GB RAM/32GB internal storage, expandable up to 64GB via microSD card
- Android 5.0 Lollipop with Obi’s in-house Lifespeed OS on top
- 13MP primary camera with LED flash, and 5MP front-facing camera
- dual-SIM, 4G LTE, 3G, Wi-Fi, Bluetooth 4.0, and GPS
- 3,000mAh battery