Telecom operator Telenor has introduced a ‘paisa vasool’ entertainment service pack, which enables customers to select video packs starting from Rs 2 to Rs 28 with validity ranging from one day to 28 days.
The company has partnered with Dailymotion and YouTube for video and Hungama Music and Eros Now for music. Subscribers can use the new service pack to access online video overnight between 11 p.m to 7 a.m. After 7 a.m, if the catching continues, the customers will be charged at 2p/20 KB with a cap of Rs 5 for that day.
Amaresh Kumar, Chief Product Officer, Telenor India, said: “Our new packs have been designed to offer affordable and value for money access to unlimited music and videos without worrying about volume of data used. With this, we reinforce our vision to make internet services affordable and easy to access for the masses.”
“Currently, 22% of Telenor’s subscribers use data services on their mobile devices and we expect this to grow over 50% by 2017,” he added.
Telenor, which operates with 2G licenses in six circles across the country, has over 48 million customers in India.
Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR