Micromax makes waves in Russian market, emerges as 3rd largest handset player in the country

By February 18th, 2016 AT 9:57 AM

According to Counterpoint’s Market Monitor program, India’s leading consumer electronics company Micromax Informatics Ltd has occupied the position of third largest handset player in Russia with a market share of over 9% in the fourth quarter 2015. The company growth rate is estimated to be 350% annually in the Russian market.

Micromax Canvas Xpress 4G

“This is an exciting time for us at Micromax as we are a step closer to our vision of becoming the part of the top five handset players in the world. Russia has been one of our focus markets in the past two years and we have seen a great consumer acceptance for the brand in the market. With our focus on affordable smartphone segment, 4G and 3G, we will continue to work towards consolidating our position in the Russian market,” Amit Mathur, Head International Business, Micromax Informatics commented on its new achievement.

Around six major players exist in the market and Micromax has won over them to occupy the lead third position. It was way back in 2014 that Micromax entered Russia. It initially launched Canvas Beat and Canvas Social, following which it continued to focus on affordable handset market.

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DarshanSaurabh GuptaSubhamAtheist Recent comment authors
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Darshan
Darshan

No New Micromax phones in news
Have they stopped selling phones in India after introduction of YU

Atheist
Atheist

most micromax phones facing this internet issue where no pages will open on any browser may it be default or chrome or any other even when it is connected to a working wifi but apps like youtube, whatsapp, hike etc will work fine! Also this LOST folder eats all the memory you have to delete that folder again and again. Buying cheap Android especially micromax means formatting every few weeks and reinstalling all apps is a sure part of ur life 🙁 Such problems are rare in vanilla android like in nexus.

Subham
Subham

I’m using Micromax since 2014, but I’ve never faced such problem you mentioned.

Saurabh Gupta
Saurabh Gupta

No problem at all canvas Knight is working like a butter with excellent front camera no issue at all, which model you are taking about

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