IDEA ALL SET TO LAUNCH SMS2.0

Idea cellular and Affle the leader in mobile media today announced a partnership to make revolutionary SMS2.0 service available to all Idea cellular customers SMS2.0 which retains the simplicity of text messaging to its next level enhancing the user experience by seamlessly converging enhanced messaging with inbuilt features like background colors, signatures, smiles teasers and lots more.

Commenting on the launch of SMS2.0 experience Anuj Khanna CEO Affle said “We have recently signed Idea as our operators for SMS2.0 by end of 2009 we will sign up with all the mobile operators.We had been promoting SMS2.0 through Airtel since last year”.

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