JioHotstar Launches TADKA to Tap Growing Demand for Short-Form Mobile Entertainment
In April, JioHotstar unveiled “TADKA,” a mobile-first entertainment format aimed at audiences increasingly consuming content in short, on-the-go bursts. Designed specifically for vertical viewing, each episode runs between 60 seconds and two minutes, delivering compact yet emotionally engaging narratives tailored to fast-scrolling users. TADKA for Short-Form Entertainment “Explore Tadka, an … Read More