As part of the tie-up, the New Delhi-Chennai Rajdhani Express will boast BSNL 3G logos and advertisements as a promotional vehicle. The 1st Rajdhani train was flagged off by Mr. Kuldeep Goel, Chairman and Managing Director of BSNL from New Delhi. The six-month campaign is expected to cover 34 locations across 11 States in India.
With the unique marketing initiative, all coaches of the New Delhi-Chennai Rajdhani Express were covered with vinyl sheets carrying advertisements of BSNL 3G services. A total of 25,000 sq. ft promotional material was stuck on the train. The operator also used the space available on 200 table tops and 400 Brochure Holders inside the compartments of train, along with audio jingles, announcements, contest and activation by in-train promoters which would create a great impact and engaging communication to promote the BSNL 3G services. BSNL will also conduct live demonstration of Video Callings and 3G Data/Internet Speed for passengers at selected railway stations.
State operator BSNL recently wrapped more than 440 cities with its 3G mobile and HSPA 3.75G Broadband Data service Network in various telecom circles covering the district headquarters and major towns across India.
Speaking on the new marketing initiative for 3G services, Mr. Kuldeep Goyal, CMD, BSNL, said “This is the first time we are doing this. We plan to cover one more train, as this promotes our 3G services. BSNL aims at more than four million 3G subscribers by the end of the fiscal from the current 1.25 million”