Handygo Ties Up With Sony For Digital Rights Of 12 Movies

By June 7th, 2010 AT 3:01 PM

Handygo Ties Up With Sony For Digital Rights Of 12 MoviesHandygo today announced its partnership with Sony BMG for exclusive digital rights to 12 premium movies.

These include the latest Hindi flicks like ‘Rajneeti’ starring Katrina Kaif and Ranbir Kapoor, ‘I hate love storys’ staring Imran Khan & Sonam Kapoor, ‘Ayeisha’ staring Abhay Deol and Sonam Kapoor, ‘Crook’ staring Emraan Hashmi and Neha Sharma.

The Tamil movies include Singam, Raavan, Aadukalam, Sindubad, and Kadhal 2 Kalyanam; while the Telugu movies include Puli, Raavan and Kaleja.

The content will be deployed on the WAP platform across almost all operators including Airtel, Reliance, Idea, Tata, Aircel and Vodafone. Customers can play contests on IVR, download wallpapers, animations and music and enhance their overall experience and engagement with their favorite stars and also win various exciting prizes.

How to play contests and download WAP content:

To play Raavan contest on IVR, users can dial 5567819

To play Rajneeti contest on IVR, users can dial 5567819

To play contest on ‘I hate love storys’, users can dial 556782

For WAP content, users can simply SMS ‘Handygo’ to 55678

Users can SMS ‘RAV’ for Raavan quiz and SMS ‘RAJ’ for Rajneeti quiz to 55678

For exclusive imagery and full track downloads, customers can go to wap.handygo.com from their mobiles.

“VAS companies are exhibiting a growing penchant for regional content as it accounts for 40-50% of mobile music market in India. South India is the largest regional market in mobile music monetization. Hence, Handygo is looking to acquire more content in the regional space,” says Mr. Praveen Rajpal, Chief Executive Officer, Handygo.

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