BSNL 4G Launch Will Likely Help the Telco in Adding More Subscribers and Recover Financially

BSNL is the only telco in India right not to offer 4G services even after boasting a subscriber base of more than 100 million. Other telcos like Reliance Jio, Bharti Airtel and Vodafone Idea having more than 100 million subscribers are providing high-speed 4G services to the customers across all the circles. BSNL has been promising to launch 4G services in the country for more than five years now, but the telco never received the spectrum from the government. That said, BSNL is currently in a stage where the government is even thinking to shut it down or merge with another state-run telco MTNL. But it’s worth noting that BSNL is the only telco besides Reliance Jio for adding new subscribers over the last two years. The much-awaited 4G services launch could help the telco come out of the financially troubled waters and also increase the subscriber base.

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Competition With Private Telcos

BSNL has been last on the rank list when it comes to ranking the telcos because of many reasons like financials conditions, subscriber base and other matters. However, the reason behind this remains the lack of a 4G network. With the introduction of high-speed internet and high-quality network for calling, BSNL will be able to attract a lot more customers hence trotting ahead with a rapid pace. It is also worth noting that BSNL, in many cases, enjoys the trust of its legacy customers who appreciate the telco’s services and are loyal to the brand. The introduction of a 4G network would give a boost to the number of such customers also.