Amazon launches Prime video service in India to give Netflix a run for its money

By December 14th, 2016 AT 4:48 PM

Amazon the e-commerce giant has followed Netflix’s lead in expanding its video streaming service to 199 countries including India. The company initially offered this service to its prime subscribers only in a handful of countries like USA and UK. Netflix had done the same thing in January and is present across the globe with an exception of China as the major country which hasn’t permitted the service in an attempt to give a boost to local streaming services.


The subscription to Amazon Prime Video is included without any additional cost in Amazon Prime service (Free 1 and 2 day shipping on products) which costs Rs 499 per year in India which is an introductory price. In the US that fee is $99 per year, which is very high. Netflix India offers subscription starting at Rs 500 per month for a single device for SD quality streaming. Hotstar offers premium services at Rs 199 per month.

Amazon Prime Video has tied up with top studios in India which includes names such as Yashraj Studios, Dharma Studios, Vishesh Films of Mahesh Bhatt and T-series for the local content. The company is also in the race for live streaming India’s biggest cricket event Indian Premier League (IPL).

From the global catalog, Amazon is bringing popular shows such as Man In The High Castle, The Grand Tour, The Good wife, Two And A Half Men, and more. Some users are reporting that the US catalog is accessible at the moment from the prime account as well. In India, the prime subscription also includes early access to some of the deals on the e-commerce portal.

Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.

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Most episodes are censored I don’t know why?

Sunny | Lucknow

HD video quality is quite crap on it. Plus latest episodes aren’t available yet, checked a few shows. Anyway, watched already elsewhere, lol. On best quality they say it’ll consume around 450 MB per hour, that’s SD quality or even worse. Also this is introductory pricing. Will be increased later. Amazon India can’t afford cheap offerings. They are already running into humongous losses after launching Amazon Prime.


Yes I too observed the quality issue., It’s not good to see. Feel like watching a pirated movie streaming stuff. They should have launched upto 720p or 1080p. What is the use of content and launch when quality sucks..Amazon is too big to die. It investment is upto 5 billion dollars in India. It’s nothing for Amazon. Company with more users values more than offerings with more profits…like WhatsApp valued 23billion, LinkedIn 26 I guess….it’s the users more important than money. Companies burn cash to raise their dominance level and share value.. Flipkart spent 2-3 billion till now, values almost… Read more »

Sunny | Lucknow

Nothing to do with network detection, a 20 Mbps connection is more than enough to stream full HD quality video. 450 MB per hour is way too much compressed. 3-4 years ago there used to be xvid video downloads which were around 400 MB for a 20 minute show and looked better. Of course there are newer compression technologies now which retain high video quality but not sure what Amazon is thinking when offering such mediocre video quality. Most probably they realize that India is not such a major market for Prime video given most people are on a tight… Read more »

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