Aircel Astro Buddy registers revenue growth in Maharastra and Goa

By September 17th, 2015 AT 3:41 PM

Aircel’s Astro Buddy, the astrology service has registered 43 percent growth in the revenue in rest of Maharashtra during last eight months, announces the company. The service offers daily updates and predictions based on zodiac sign. Considering the popularity of the service, Aircel introduced daily horoscopes on Voice Calls in almost all regional languages. This surged the subscriber base for the service.

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“The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our VAS segment,” Neeraj Singh, Business Head – Rest of Maharashtra (ROM), Aircel commented.

“It also brings us great pride that in a short span of time, Astro Buddy has witnessed double digit growth in terms of revenue in Maharashtra and Goa. VAS contributes to 10 percent of the overall revenue for us and Astrology is a key contributor to that along with other genres such as Caller Tunes (CRBT), Music and Entertainment,” he added.

Aircel’s Astro Buddy provides predictions on a host of subjects such as relationship, health, career, finance and family. Aircel partners with Bhupesh Sharma and Nyassa AstroCorp to offer the service to the customers.

Also read: Aircel sees Value added services as a collateral channel to augment core revenue generated from voice and data services

“We are pretty happy with the growth that we have witnessed since the launch of Astro Buddy last year. The service has seen tremendous uptake with the customers due to the pragmatic approach it offers in the most simplified way. We have seen double digit growth of customers for the service since last year and a similar growth percentage of unique users. I am delighted to support Aircel’s Astro Buddy so that customers can relate to the scientific reasons for their present-day life situations,” Bhupesh Sharma, Lead Astro Counsellor- Nyassa AstroCorp said.

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Arun
Arun

Year— 2011

Network—- Aircel

Circle—— Kerala

Lost Amount —– Rs.210

Time—— Within 3 days

And all this in the name of a service which I never activated. Have never thought of Aircel since then. Bye bye Aircel, forever!!!

Lalit
Lalit

Hear, from a guy in a Metro-Local Train that Aircel is switching off the network in mumbai!, any updates on this one?.

I know these guys were not that active in the recent spectrum allocation, also now the telecom provider can sell their extra spectrum .

Sanjit Roy
Sanjit Roy

@Lalit- May be aircel is making huge operating losses in Mumbai, so they are bound to scale down their operations in Mumbai like Gujrat.

Max
Max

I don’t know if that’s true. They have reduced number of sites in last couple of months. But my Aircel contact says, no plan to shutdown.

Lalit
Lalit

@Max- my postpaid department has no idea whether they are shutting down or not. But recent updates show they are not keen to upgrade their network in Mumbai. Esp 3G n 4G.

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