Aircel unveils its new consumer campaign with Chennai Super Kings, launches ‘Aircel 1+3’ product

By March 18th, 2015 AT 5:04 PM

aircel4GAircel announced a host of national consumer initiatives with one of the Indian Premier League’s most celebrated teams, Chennai Super Kings (CSK). At the onset of the eighth season of the IPL cricket extravaganza, the company launched an exciting new product ‘Aircel 1+3 Offer’, enabling all existing prepaid subscribers who recharge with Rs. 69, Rs. 109 or Rs. 209 get the benefits such as full talktime, Aircel minutes and Data usage equivalent to the recharge value. (For example: Rs 69 recharge will offer Full talk time, 69 Aircel to Aircel minutes and 69 MB of data). On recharging, customers will also be eligible to participate in ‘Aircel 1+3’ consumer contest that’s set to sweep CSK fans off their feet, providing them a once-in-a-lifetime opportunity of meeting with the CSK team along with their friends.

Mr. Anupam Vasudev, Chief Marketing Officer of Aircel, said, “Our association with Chennai Super Kings is nothing short of a celebration for us at Aircel, which has only been made possible by our customers. We’re delighted to launch the ‘Aircel 1+3 Offer’ that will not only help our customers join us in this celebration and stay updated on the cricketing action as well as seamlessly connected, but also give the lucky CSK fans a dream-fulfilling experience and a memorable day of their lives. We are confident that all of this, complemented by our high-decibel marketing campaign will add a lot of joy to the merriment during the tournament and help deepen our bond with our consumers, who are as passionate about the team as us.”

Aircel’s umbrella of the CSK Theme also covers the Value Added Services (VAS) space, with CSK Voice Blog, Behind-the-scene pictures, interesting contests, LIVE cricket scores and streaming as well as CSK Caller Tunes. Several on-ground engagements in malls and various colleges across locations will support the plan and help Aircel connect with its customers in joyful ways, while trade and channel partners will also get the unique opportunity to meet the CSK team and spend a memorable time in exclusive events across locations.

Apart from the bumper prize, the ‘Aircel 1+3’ contest also offers customers an exciting chance to win 800 match tickets at various locations in India. The especially introduced product can be availed by a wide range of recharge, which provides maximum convenience to customers.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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