Trai Extends Channel Selection Deadline to March 31, Urges DPOs to Create Best Fit Plans

The Telecom Regulatory Authority of India (Trai) introduced the new pricing mandate for the DTH providers and broadcasters back in 2017. However, the rule came into effect in December 2018. After the implementation of the tariff rule, there has been a struggle going on the industry for the migration of the subscribers to the Trai based plans. All parties including the DTH providers, MSOs, local cable operators have been working to aware the subscribers about the new changes. Although many subscribers have made the switch, there are still subscribers who have not made any channel selection. The deadline to transition to these channels was extended to February 1, 2019, however, seeing the situation of the subscribers, Trai has extended the deadline further to March 31, 2019.

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MSOs Meet With Trai on 11th February 2019

As per a new press release by Trai, the authority has extended the deadline to March 31 to migrate to the new Trai based plans. Notably, Trai had convened a meeting of the Multi System Operators (MSOs) in the Trai office on February 11. In the meeting, the authorities talked about reaching all the subscribers regarding switching to the new Trai based plans, whereas the MSOs assured Trai that they are making all the efforts to reach out as many subscribers as possible in the given period. Further, the MSOs also emphasised that in the migration process no inconvenience will be caused to the subscribers.