Reliance Jio Doubles Subscriber Base Thanks to JioPhone’s Aggressive Pricing at Rs 501

Reliance Jio, in the last few months, has doubled its subscriber base. Contrary to what most people would believe, this new chunk of Reliance Jio subscribers represents mostly the rural India and JioPhone buyers. Thanks to Reliance Jio’s new pricing of the JioPhone, the Mukesh Ambani led telco has succeeded in substantially growing its subscriber base in just a matter of few months.

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As per a Financial Express report, in the July-August period, JioPhone brought 10 million new subscribers for Reliance Jio. Further, as per Mukesh Ambani’s AGM speech, Reliance Jio was able to sell 25 million JioPhones starting since October 25, 2017, when the phone launched. Doing the math, Reliance Jio, in total has sold 35 million units of JioPhone in India as of today.

This significant and sudden spike in Reliance Jio’s JioPhone sales has been because of the latest pricing of the JioPhone which now retails for Rs 501 under an exchange offer. The initial price of the JioPhone, which was Rs 1,500 has been brought down to Rs 501 as part of this exchange scheme called the Monsoon Hungama Offer, where buyers can exchange their old device for a new JioPhone and pay an effective price of Rs 501.

Not only this, under the Monsoon Hungama Offer, Reliance Jio managed to double its subscriber base to up to 10-12 million up from 6-7 million, with almost half of them representing JioPhone users. Reliance Jio also lured in the customers by equipping the JioPhone with social media apps like YouTube, WhatsApp and Facebook which has also helped the telco in raking in a high amount of new subscribers most of whom spend their time on these social media apps only.