Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

As we reported yesterday, Microsoft has announced their first self-branded Windows Phone device; the Microsoft Lumia 535. It’s an entry-level Windows Phone 8.1 based smartphone with a 5-inch qHD display, 1.2GHz quad-core Snapdragon 200 processor, 1GB RAM, 8GB internal storage, dual-SIM card slot, and a 1,905 mAh battery. It comes with dual 5-megapixel camera sensors, one on the front and one on the back. The rear-facing 5-megapixel camera comes with autofocus, LED flash, though both can record videos in FWVGA resolution.
Microsoft Lumia 535 Specifications
- 5-inch IPS LCD display, qHD (960 x 540 pixels) resolution, 220 ppi, Corning Gorilla Glass 3, High Brightness mode
- Windows Phone 8.1 operating system with Lumia Denim update
- 1.2GHz quad-core Qualcomm Snapdragon 200, Adreno 302 GPU, and 1GB RAM
- 8GB internal storage, microSD card slot (compatible up to 128GB), and 15GB free OneDrive cloud storage
- 5-megapixel primary rear-facing camera, 1/4-inch sensor, F/2.4 aperture, LED flash, 28mm autofocus lens, and FWVGA video recording
- 5-megapixel secondary front-facing camera, F/2.4 aperture, LED flash, 24mm wide-angle lens, autofocus, and FWVGA video recording
- Dual-SIM (dual-standby), GSM+WCDMA, 42.2Mbps HSDPA, and 5.76Mbps HSUPA
- Wi-Fi b/g/n, DLNA, Lumia Beamer, Wi-Fi Hotspot, Bluetooth v4.0, microUSB v2.0 port, and 3.5mm headphone jack
- Orientation sensor, ambient-light sensor, accelerometer, proximity sensor, and GLONASS A-GPS
- 1,905 mAh battery, 14-days standby (dual-SIM mode), 13-hour 3G talk-time, 11-hour 2G talk-time
- Dimensions: 140.2 mm x 72.4 mm x 8.8 mm, Weight: 146 g
- Box Package Contents: Microsoft Lumia 535 Dual SIM, User Guide, Battery, Charger, and Headset
The device is expected to be priced around Rs. 8,000 in India. In some countries, single-SIM variants of the Lumia 535 could be released. The device, which can be seen as a successor to the Nokia Lumia 525, features a front-facing camera and an LED flash, something that was missing from the Lumia 525. Microsoft has took extra care with Lumia 535 to equip with a high-resolution 5-megapixel front-facing camera, taking it in line with other selfie-focussed competitors out there. Microsoft has also released a video commercial for the Lumia 535.
