Lumia 535 to be the first Microsoft branded Windows Phone device?

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On Friday, Microsoft teased an announcement of the first Windows Phone device to bear Microsoft's branding. It is expected that the Lumia 535 would be the first Windows Phone device with the Microsoft own branding. It would be an entry-level smartphone based on Windows Phone 8.1 and will feature a 5-inch qHD display, a quad-core Snapdragon 200 processor, 1GB of RAM, 8GB of internal storage, a 5-megapixel primary camera with autofocus and LED flash, a VGA front-facing camera, dual-SIM card slot, and a 1,900 mAh battery.

Microsoft Lumia 535 Dual SIM Teaser



Microsoft Lumia 535 Specifications

  • 5-inch LCD display, qHD (960 x 540 pixels) resolution
  • Windows Phone 8.1 operating system
  • 1.2GHz quad-core Qualcomm Snapdragon 200 SoC, Adreno 302 GPU, and 1GB of RAM
  • 8GB ROM and a microSD card slot (up to 32GB)
  • 5-megapixel primary rear-facing camera, autofocus, LED flash, and VGA front-facing secondary camera
  • Dual-SIM (900MHz,1800MHz,850MHz,1900MHz), Wi-Fi b/g/n, DLNA, Bluetooth v4.0, A-GPS, and microUSB v2.0 port
  • 1,900mAh battery
  • Dimensions: 140.2 × 72.45 × 9.32 mm
  • Weight: 145.7 gms
  • Colours: Green, Blue, Orange, Black, White, and Grey

Microsoft first announced its deal to acquire mobile handset business of Nokia back September 2013 for around $7.17 billion and completed the acquisition in April 2014. Even after the acquisition was completed, Microsoft still released Nokia branded smartphones but the Lumia 535 would be the first Microsoft branded device, retiring Nokia's brand once and for all.

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Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

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