Google Services to be Faster on 2G, More Internet Related Initiatives on Cards?

In a recent update, Google is starting an initiative in India to optimize its search results on mobile devices. This optimization will bring faster Google search on mobiles even on slower internet connection (2G or 1x).

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Google is serious about this, that’s mainly because Mountainview based company’s majority of revenues come from online advertisements. But now Facebook is becoming a strong competitor to Google, thanks to Facebook’s popularity on social turf. Facebook’s social ads & promoted content is soon becoming a strong revenue source.

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n the last few years mobile operators have tied up with different websites to offer their subscribers free access to these websites; like MTS was offering yahoo.in & wikipedia.com free of cost. But Google was never in such deals till 2 years ago.

Google has been investing in its internet services in India. First they promoted GOSF (great online shopping festival) in December 2012 which was a similar to America’s black Friday sale. Several e-commerce sites incl. flipkart, snapdeal, homeshop18, jabong, myntra, makemytrip participated in the GOSF. GOSF was held again in 2013, making it an annual event.

Recently Google launched its Android One initiative in India, first across the globe. Google partnered with Indian vendors – Micromax, Karbonn and Spice to launch android smartphones with good specs & latest AndroidOS at a very affordable price. Such devices are mainly targeted towards developing nations. Launching first in India signifies that India is a very serious market for Google.