Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Tata DOCOMO recently launched 5 new ‘GPRS on Demand’ Packs. At first glance it was still unfortunate that Tata DOCOMO had yet not launched an Unlimited GPRS much like that of Aircel.
However on careful analysis one can say that Tata DOCOMO has hit all the right notes with these GPRS packs which may ultimately prove to be more beneficial and equally economical for the customers. As per our analysis the following are the facts:
1.Tata DOCOMO Rs. 5 GPRS Pack: This pack is the first of its kind in the industry, available on demand and seems to be catered for those who are not frequent GPRS users. So if you want to surf the net, suddenly need to check your mail or just chat for a short period of time, this Daily GPRS all you need to do is just send an SMS and it is activated.
On Aircel however, a user has no option but to buy a Rs. 14 GPRS pack with a 3 day validity. Although this pack may have Unlimited data Usage, it is practically inconsequential and useless for a user who does not make use of the GPRS facility on a daily basis and also offers very little for a frequent GPRS user due to its mere 3 day validity!
On the other hand Tata DOCOMO’s ‘pay as you use’ concept does wonders as its Rs. 5 pack (which can be activated via an SMS) comes with a 10 MB data limit and if you exceed that limit you only pay 50paisa/MB (1p/20KB)! Which brings us to our next point.
2.Once you consume the MB/GB data limit on each GPRS pack, Tata DOCOMO charges you ONLY 50 paisa/MB. This is by far the lowest pulse rate in the industry today and no other operator thus far has matched these rates.
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